The event is the result of joint efforts by the Department of International Trade Promotion, the Thai Ministry of Commerce, the Thai Embassy, and other Vietnam-based promoters.
The fair’s 300 booths feature popular Thai product ranges spanning foodstuffs, household products, cosmetics, footwear, jewellery, and handicrafts.
Thai enterprises use the exhibition to promote their products to Vietnam consumers, negotiate distribution deals, and explore the potential of the local retail market.
The fair also helps strengthen partnerships between the two countries’ importers and exporters, increasing bilateral trade turnover.
The fair will run until August 11.