It will provide a platform for local and international businesses to exchange information and explore opportunities for cooperation.
The first edition of the expo will have nearly 200 booths set up by exhibitors from many countries and territories such as the US, Italy, India, Japan, the Republic of Korea, China, Singapore, Thailand, Hong Kong, Taiwan, and Vietnam, who will showcase beauty technologies and equipment, cosmetics, perfumes, hair care products, functional foods, beauty salon and aesthetic equipment, and others.
Leading enterprises in beauty industry such as VINHY Company and Quantum Heathcare will showcase technologies such as laser, intense pulse light, radiofrequency and high-intensity focused ultrasound, while NEU Skin will introduce anti-ageing products and high-quality cosmeceutical products from the US and the UK.
Besides high-tech products for hospitals and beauty salons, exhibitors will also exhibit mini spa equipment.
Many pavilions will allow visitors to try new products and new hairstyles among other activities.
The expo will feature the first Vietnam Korea Master Beauty Contest, which will honour artisans in seven segments: hair styling, skin care, nail care, make-up, massage and acupuncture, tattoo spraying, and eyelash extension, with lucrative prizes for the winners.
The expo will facilitate transfer of technologies related to natural product lines for skin and hair and other beauty fields by international firms to their Vietnamese counterparts.
Organised by Adpex Joint Stock Company, Vietnam Pharmaceutical Companies Association, Vietnam Association of Small and Medium Sized Enterprises, and the General Department of Vocational Training, the expo will be held at Hanoi International Exhibition Centre from January 9 to 12.