AdAsia 2013 is expected to draw more than 1,000 experts and industry leaders representing a variety of regional and international advertising enterprises.
Addressing a November 5 press conference, Vietnam Advertising Association President Dinh Quang Ngu said the event provides a good opportunity for Vietnamese advertising agencies to learn from the world's most successful speakers and promote trade, investment, and tourism in Vietnam.
It will also reinforce Vietnam’s mantra of peace, friendliness, cooperation, and development.
The Congress’ opening ceremony will take the form of the “Faith in Asia” art show to be held at the National Convention Center on November 11. Another performance, the “Tones of Five Continents”, will grace AdAsia’s closing ceremony at Bao Son Paradise Hotel on November 14.
AdAsia 2013 also includes seminars on "Re-Engineering Advertising”, an online Photo Beauty Contest, a special “Asian Wings” Hot Air Balloon Show, an international exhibition on advertising technology and equipment, and an exhibition on Vietnam.