Garment sector returns to home turf

(VOV) - The garment sector is shifting to the domestic market by diversifying product designs while maintaining the same quality as for export markets.

Garment businesses are supplying high quality products at reasonable prizes for the domestic market in order to maintain continuous production and generate stable jobs for workers. 

Deputy Minister of Industry and Trade Ho Thi Kim Thoa says garment exports in the first four months of this year are estimated at nearly US$5.1 billion, up 20.3 percent over the same period last year.

However, the sector’s profits are in danger of declining compared to last year due to smaller orders and competitors’ lower prices, large inventories of ready-made clothes and limited domestic purchasing power. 

Pham Phu Cuong, General Director of Nha Be Joint Stock Garment Company, said the company will accelerate developing trademarks both at home and abroad, with a focus on improving its image in the domestic market. 

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The garment sector will continue to face challenges in 2013 due to the current economic difficulties. Many businesses are operating far below capacity and narrowing their investment. However, the Nha Be Company still continues to invest in new technologies to produce high quality products, such as men’s and women’s jackets and shirts, for office staff and those with average incomes. 

Cuong said that in addition to keeping its export markets, the company is expanding its domestic market by coordinating with Vinatex-Mart to build a mini supermarket to sell their products. 

The Garment 10 Corporation has diversified its distribution networks, expanded sales networks through agents and developed shopping chains at commercial centres and major supermarkets. 

It is also pouring money into designing and advertising to broaden both its domestic and foreign markets, giving priority to human and capital resources for domestic markets. In addition, the company aims to develop new products under the ‘GRUSZ’ name as well as other lines for the Garment 10 trademark. 

Phan Van Kiet, Vice General Director of the Viet Tien Garment Company, says economic difficulties in 2013 will remain and affect Vietnamese and global purchasing power. Competition between garment businesses will become fiercer both at home and abroad. 

Viet Tien intends to strengthen research and the application of advanced technologies for production, implement comprehensive measures to make new products, and create its own advantages to corner the market and sharpen its competitive edge, Kiet says. 

Through its nationwide distribution networks, Viet Tien will continue to build its development strategy, focusing on its key products, and begin producing new items such as school uniforms and office wear to stimulate domestic consumption. 

Many other garment businesses say that Vietnamese garments have a sharper competitive edge than those from regional countries like India, China and Bangladesh. However, in the current hard economic times, expanding into the domestic market is an essential solution. 

Large Vietnamese garment businesses’ advantage of special designs and their knowledge of local tastes can make it easier for them to meet the demands of domestic clients.