Vietnam's Flappy Bird mobile game has been ranked 39th in a report on the world's 50 most popular brands of 2014.
The report was released by Infegy, an American provider of intelligent social media monitoring.
The game, developed by Vietnamese Nguyen Ha Dong, became a phenomenon at the beginning of last year and was the most downloaded application on the Google Play Store and App Store for Android and iOS devices.
The report is based on data on more than 800 brands and insights from online conversations.
Flappy Bird is the only game on the list, although other games, such as Clash of Clans, were also tracked.
The most popular topics for conversation included Flappy Bird clones, the Flappy Bird creator and App Store.