Enrique Silla, President of Jeanologia- a Spain jean producer has said that Vietnamese products, especially jeans and knitted items, are finding their niche in the global marketplace and are emerging as a strong competitive rival in terms of price and quality.
Silla said that recent policy changes in China – currently the world’s largest jeans producer – have lessened the attractiveness of the Chinese market to the favour of investment in the Vietnamese garment and textile industry.
He emphasisedthat the time is ripe for garment producers in the Vietnam to rise to the occasion and seize the opportunity to ascend to a position of global leadership in the production of high-quality jeans.
To achieve the goal, he suggested that in addition to capitalising on factors such as of its young talented labour force, Vietnam should focus on modernizing its production technologies to improve product quality and most importantly increase added value of production.
“World famous jeans producers such as Levis Strauss or retailers UNIQLO, Zara, H & M, G STAR, A & F, Polo Jeans or CK have taken notice of Vietnam’s emergence in the industry and are keeping tabs on the development,” he concluded.