|A view of Da Nang beach
According to Vo Cong Tri, Deputy Secretary of the municipal Party Committee, to this end, Da Nang will continue strengthening communications to enhance public awareness of preserving a good tourism environment and boosting the sector’s sustainable growth.
The city will hold training courses on tourism for the community, while encouraging locals and tourists to implement the Code of Conduct on tourism.
Meanwhile, the city will inspect and handle violations in tourism activities, while ensuring security and safety for tourists and protecting the sea environment from pollution.
The city will create a favourable investment environment, while calling for investment to sea-based tourism clusters, new beaches and high quality resorts and eco-tourism, thus enhancing the municipal sector’s competitiveness.
At the same time, the city will also expand the eco-tourism area in the west and the National Tourism Site of Son Tra Peninsula, along with investing in developing destinations along waterway routes of the city.
Together with encouraging the increase of international flights to Da Nang, the city will focus on expanding meetings, incentives, conferences, and exhibitions (MICE) tourism by coordinating with ministries, sectors, enterprises, international organisations and diplomatic agencies to hold major events in Da Nang.
The city has worked with Quang Nam, Thua Thien-Hue and Hanoi to promote tourism connectivity. Last year, it proposed preferential policies to the Government for tourism development in the four localities and the establishment of tourism representative offices in major markets like the Republic of Korea, Thailand, China and Russia.
Da Nang has also encouraged and supported organisations and individuals from various economic sectors to engage in developing tourism value chains.
The city boasts various advantages for tourism, from beautiful beaches and sea, to forest, river and lake ecosystems, but it is essential Da Nang finds its own unique tourism products.
Covering 1,255sq.km, the city is cited as an entrance to four World Heritage areas including the former royal capital city of Hue, Hoi An ancient city and My Son Sanctuary in Quang Nam province and UNESCO-recognised Phong Nha-Ke Bang in Quang Binh Province.
Da Nang has a total of 90 kilometres of coastline and dozens of beaches, including stunning My Khe. Meanwhile, the city’s Ngu Hanh Son district is renowned as a centre for stone art, with Non Nuoc craft village stands at the foot of the Marble Mountain.
Experts said those natural advantages, combined with Da Nang’s modern infrastructure, good services, safety and hospitality, create unique traits for the central coastal city.
Da Nang has emerged as a destination of leisure, media and spiritual tourism, as well as entertainment and shopping activities, and a venue of conferences.
The city was named in the top 10 holiday places in Asia by the prestigious online tourism magazine Smart Travel Asia and top 10 fresh destinations by the global online accommodation reservation provider Agoda in 2013.
The listing has enabled Da Nang to reach out further to the world, according to Amir Ahmad Mohamad, general manager of Hoang Anh Gia Lai Plaza Hotel Da Nang.
In addition, the Da Nang International Airport was ranked third among the best airports in the world in 2014, according to a survey by Dragon Air.
The InterContinental Danang Sun Peninsula Resort won the Asia’s Leading Luxury Resort in 2014 thanks to its traditional beauty and modern, luxurious standards.
According to the Vietnam National Administration of Tourism, Da Nang is the best place to live in Vietnam with many world records. The cable line that takes visitors to the peak of Ba Na Hills at an altitude of 1,487 metres in just 17 minutes and is able to carry 3,000 passengers per hour won four Guinness Records in 2013. Besides, Sun Wheel, which is 115 metres in height and situated in Asian Park, Hai Chau district, was listed among the 10 tallest wheels in the world.
On the list of the world’s top 10 destinations for 2018 compiled by the online marketplace and hospitality service Airbnb, Da Nang was ranked fifth in booking surges of up to 255 percent.
In 2018, the city was ranked the second most popular destination for solo or couple travellers, according to the Republic of Korea’s Ticket Monster Inc. The website said people who plan to travel abroad with family members often choose Da Nang.