Businesses eye Hong Kong market

How to successfully penetrate Hong Kong (China) was discussed at a workshop in Ho Chi Minh on May 30.

The workshop, jointly held by The Vietnam Trade Promotion Agency (Vietrade) and the Hong Kong Trade Development Council (HKTDC) in Vietnam, aims to strengthen trade and investment ties between Vietnam and Hong Kong, and to create opportunities for businesses to enter the Hong Kong market.

Participants were provided with information on building brands and on the current trends for small and medium-scale businesses operating in different industries. Some experts also shared ways of designing and managing brands, helping businesses increase their market, share gain foothold, polish the images and attract customers.

The HKTDC Regional Director for Southeast Asia and India, Loretta Wan said that HKTDC wants to boost cooperation with Vietnamese organizations and agencies in order to effectively attract customers in different fields, especially in services, and organization of exhibitions and fairs.

In recent years, two-way trade between Vietnam and Hong Kong has achieved steady growth. Trade turnover reached US$ 8.4 billion in 2011 and US$ 526.5 million in the first two months of 2012.

Vietnam exports various kinds of goods to Hong Kong such as electronics, machines and components, electric wires, cables, rice and aquatic products.