Australia hosts week-long promotion of Vietnamese red flesh dragon fruit

VOV.VN - Five tonnes of Vietnamese red flesh dragon fruit were launched in the Australian market from April 2- 8 as part of efforts to bolster consumption of the fruit in three of Australia’s most populous states like New South Wales, Victoria, and Western Australia.

australia hosts week-long promotion of vietnamese red flesh dragon fruit  hinh 0
Despite travel restrictions being placed on orders due to the novel coronavirus (COVID-19) pandemic, the week has been an overall success thanks to close co-operation between Vietnam’s trade office and their counterparts from the Dalat Export Company in Australia.

The Da Lat Export Company has been responsible for importing and distributing dragon fruits to supermarkets and stores throughout Australia, while simultaneously the Vietnam Business Association in Australia (VBAA) called on its members to unite to purchase and introduce the product to the Australian market.

Nguyen Phu Hoa, Head of the Vietnam Trade Office in Australia, said the epidemic has greatly affected the marketing and distribution of the Vietnamese red dragon fruit products, noting that the success of the event can be attributed to assistance provided by both the VBAA and the overseas Vietnamese community.

The Ministry of Industry and Trade, the Vietnamese Embassy, and Vietnam’s Consulate General in Australia have all worked to create optimal conditions for the trade office to launch further trade promotion activities.

Moreover, the trade office is preparing to launch online tools which will serve to automate and optimise trade links whilst also strengthening advertisements as a way of helping more domestic enterprises export their products to the Australian market.

At present, the trade office is also planning on developing a forum for importers of Vietnamese farm produce in Australia to deal with fluctuations in the global market, especially with regard to fresh farm produce.

Australia first opened its door to Vietnamese dragon fruit in July 2019 following more than nine years of negotiations. Most notably, in doing so Vietnam became the first and only country to be licensed to export the product to the Oceanic country.


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