Even though Auchan customers can buy goods on the retailer’s website, the cooperation will offer customers new online-to-offline services, according to a press release from Lazada Vietnam.
In particular, customers can select products from Auchan on Lazada’s online shopping platform LazMall, with different options for delivery: same-day delivery, next-day delivery or low-cost delivery.
Besides this, customers in Hanoi, HCMC, Hue, Danang, Dong Nai, Ba Ria-Vung Tau, Binh Duong and Long An will be entitled to free delivery on orders worth VND99,000 or more.
In the initial period, products from Auchan being sold on LazMall will mainly be consumer goods, and the product line will expand over time. All the operational stores of Auchan will reportedly soon appear on LazMall, so with only one click, the ordered products can be delivered to customers from their nearest Auchan stores.
French retailer Auchan currently has 21 supermarkets in three major cities in Vietnam: Hanoi, HCMC and Tay Ninh.