The event opens with the final round of a beauty pageant for the northernmost mountainous areas. It attracts the participation of young girls from all districts in Ha Giang province.
In the four-day event, visitors will have a chance to join the market day’s activities, including a horse race, a cow fighting festival and incense offering at two temples in Khau Vai commune.
The unique love market in Vietnam which is 180km from Ha Giang City’s center is expected to lure thousands of visitors this year.
Legend has it that a couple who very much loved each other but could not live together made the promise to meet once every year in Khau Vai on the 27th of the third lunar month. From then on, the festival has been held every year on this day for ex-lovers to meet.