Highlands Coffee has been expanding its chain at a lightening speed, while Trung Nguyen has opened E-Coffee and Cong is exporting products.
Despite stiff competition and high operation costs due to high rent, more and more coffee chains, both foreign and Vietnamese, have opened recently.
Some foreign cafe chains, with powerful financial capability and strong brands, have left Vietnam, but many Vietnamese chains have been prospering.
Rents of hundreds of millions of dong a month have forced many coffee chains to leave the market.
A report from the World Bank shows that Ho Chi Minh City had 8 million people in 2014 and the figure will rise to around 10 million by 2020. The city promises attractive opportunities for service companies, including coffee chains.