Sabeco, the biggest Vietnamese brewer, has fallen into Thai hands, while Carlsberg is stepping up the process to become a controlling stakeholder in Habeco.
Danish brewer Carlsberg says it has the highest hopes and expectations for the Vietnamese brewing industry and is eager to expand our long-term investment in the country.
Local tech giant FPT Corporation has become a technology partner of Carlsberg, one of the world’s leading brewery groups, providing information technology and digital transformation services for the global brewer.
VOV.VN -Prime Minister Nguyen Xuan Phuc hosted receptions for the leaders of global groups in Hanoi on September 12 on the fringes of the World Economic Forum on ASEAN (WEF ASEAN) 2018.
The central province of Thua Thien-Hue is appealing for more financial resources to organise the 10th Hue Festival, which is scheduled to take place from April 27 to May 2.
Along with Carlsberg, the Danish Brewer holding 17.3 per cent stake in Hanoi Beer, Alcohol and Beverage Corporation (Habeco), numerous foreign investors are looking to acquire a stake in Vietnam’s third-largest brewer in order to increase their market shares.
Euromonitor, in its latest report, commented that Vietnam will be the next major battlefield for brewers.
According to Ban Viet Securities (VCSC), the Vietnamese beer market is now controlled by Sabeco which holds 40% of market share, Heineken 25%, Habeco 18% and Carlsberg 10.8%.
Analysts have warned that strong brands may disappear once foreign investors buy into Vietnamese companies.
Carlsberg will bid for the State-controlled Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco) in March or April, but the Vietnamese Government may have more than one option to choose from when it comes to buyers.
VOV.VN - Huda Gold has won a gold medal at the 2016 World Beer Championships for its Czech-style Pale Lager for its superior taste, the company has announced.
Foreign brewers often set up joint ventures with Vietnamese partners and then take over the capital contribution from the Vietnamese partners. Why do they have to take this roundabout path to enter the market?
Danish brewery giant Carlsberg is looking to increase its current stake of 17.08% in state-owned Vietnamese brewer Habeco, a senior trade official said at a cabinet meeting on October 29.
A lack of restrictions on investor criteria for the upcoming public auctions of Vietnam’s leading breweries, Habeco and Sabeco, is expected to ramp up investor appeal in their forthcoming restructuring.
Vietnam’s Prime Minister Nguyen Xuan Phuc has ordered the sale of state holdings in a dozen big-shot companies, a plan that experts estimate could boost government coffers by more than US$7 billion.
In Vietnam, South East Asia's largest market, brewers spend hundreds of billions of dong to hire promotion girls to serve marketing campaigns.
Japanese brewer Sapporo Holdings is launching a cheaper beer brand later this month, marking its expansion from the high-end segment of the Vietnamese beer market.
Carlsberg Vietnam expects to overtake its rivals in the domestic high-end beer segment by officially introducing its premium international brand, Tuborg to Vietnam.
The beverage industry contributed VND30 trillion (US$1.3 billion) to the State budget last year, according to the Vietnam Beer, Alcohol and Beverage Association (VBA).
(VOV) - More foreign beer will soon be flowing in Vietnam in the aftermath of the government announcement to open up the nation’s US$4.56-billion annual beer market and sell off significant chunks of state-owned brewers Sabeco and Habeco.