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Vietnam a digital advertiser's dream

Vietnam a digital advertiser's dream

More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.

Businesses willing to pay more for mobile ads

Businesses willing to pay more for mobile ads

Although the mobile advertisement market in Vietnam is still modest as compared to regional countries, businesses are said to splash out US$200 million on advertisement on mobile platform in 2020, much higher than the amount of US$78 million recorded in 2017.