Zara made its entry into the Vietnamese market by opening its first store at Vincom Dong Khoi in Ho Chi Minh City last September.
Zara has spent several months preparing for the opening of its store in Hanoi including employee recruitment and site selection.
Currently, Zara has 2,100 stores in 88 countries in the world selling a wide range of products such as clothes, footwear and bags at reasonable prices.
Many world fashion brands have recently entered the Vietnamese market. Swedish Fashion Giant Hennes & Mauritz has confirmed to open its first store at Vincom Dong Khoi in HCM City.