The entry of 7‑Eleven into the country aims to enhance the convenience-shopping experience for Vietnamese customers and contribute to modernizing small retailers in the globe’s 13th most populous country, say company representatives.
The store is being opened pursuant to a signed master franchise agreement between the Dallas, Texas based retailer and Seven System Vietnam Co Ltd to develop and operate 7‑Eleven® stores in Vietnam.
The new master franchisee plans to construct 7‑Eleven stores, convert existing locations to the 7‑Eleven brand supported by enhanced infrastructure, and eventually franchise operations to local businesspeople.
Internationally popular products like Slurpee® frozen carbonated beverages and Big Gulp® soft drinks, as well as immediately consumable fresh foods, with recipes developed for regional tastes, will be part of the convenience offerings.
7‑Eleven and its parent company, Seven-Eleven Japan, will provide start-up support for its newest master franchisee by assisting Seven System Vietnam in implementing a successful strategy of market concentration, team merchandising and item-by-item management.
Vietnam will be the 18th country or region where 7‑Eleven stores operate.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 56,400 7‑Eleven stores in 16 countries.