JETRO sponsors Vietnam household goods trade event

(VOV) - A personal and household goods trade event in Ho Chi Minh City on November 13 sponsored by the Japan External Trade Organization (JETRO) gathered the participation of 37 local businesses.

The event aimed to promote business contacts between Japanese exporters and Vietnam importers and nurture the development of expanded supply chains between businesses of both countries.

Managing Director Hirotaka Yasuzumi of the JETRO branch in Ho Chi Minh City emphasized the point that although Japanese goods were expensive, they have advantages of quality and attractiveness.

He said Japanese products are priced suitably for affluent middle-income consumers who prioritize cost and value over the long-term and don’t make decisions simply based on the lowest initial price.