Many housing projects, both landed properties and condominiums, were developed in this area, which includes districts 2, 9, Thu Duc and a part of Binh Thanh.
The area has become a veritable construction site with a raft of developments like Sala, The Sun Avenue, Lakeview City and Cantavil An Phu.
A report released recently by property consultant CBRE said 41% of apartment developments were in the east. The figures were 34% for the south, 7% for the north and 11% for the west.
In terms of districts, 2 and 9 accounted for 11% each, the company said.
Their rates of successful transactions were high -- 73% for District 9 and 70% for District 2.
A report by Thoi Bao Kinh Te Vietnam (Vietnam Economic Times) newspaper said land prices had shot up in the east in 2016, increasing by 51% in District 9 and 34% in Thu Duc.
Analysts attributed the east’s rising popularity to its convenient transportation in the form of the under-construction metro route No1, widening of the Hanoi Highway, the HCM City – Long Thanh – Dau Giay Expressway and the upcoming Long Thanh Airport.
Duong Thuy Dung, director of research and consulting at CBRE, told Vietnam News that the east is also a gateway to the city with easy access to other provinces like Binh Duong and vacation spots like Vung Tau and Phan Thiet.
As a gateway it would also benefit from many support policies from the authorities, she said.
An executive at a giant property developer, who asked not to be named, told Vietnam News that "it makes eminent sense to develop properties in the east".
He pointed out that the Thu Thiem New Urban Area was being developed there.
"Water pipes and telecom and electric cables are all underground here," he said.
His company had already handed over units in some housing projects and received good feedback from buyers, who said they enjoyed the convenience offered by the area, he added.